The data controller responsible for this Site is:

Aluna by MAR
Mary Alejandra Ramirez Cancela
Frankfurt am Main, Germany
Email: aluna@alunabymar.com

Data you provide directly

• Name

• Email address

• Phone number (optional)

• Information submitted through contact or booking forms

• Details shared when scheduling sessions through Calendly or similar tools

• Information voluntarily provided during coaching consultations or services

Data collected automatically

When browsing the Site, the following data may be collected automatically:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent

• Referrer URLs

• Date and time of access

This data is collected for analytics, performance, and security.

This Site may use cookies, pixels, or similar technologies to improve functionality, analyze traffic, and support marketing activities.

Google Analytics

This Site may use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyze user interactions.

Collected data may include:

• IP address (anonymized when possible)

• Device and browser information

• Navigation and behavior patterns

Data may be transferred to servers in the United States. Google applies safeguards such as Standard Contractual Clauses to ensure GDPR compliance.

Meta Pixel (Instagram/Facebook)

A Meta Pixel may be used to understand interactions from Instagram or Facebook and optimize marketing performance.

This may include:

• Page views

• Actions taken on the Site

• Behavioral insights used for ad relevance and measurement

Users may adjust Meta advertising preferences within their personal platform settings.

Calendly or Similar Booking Tools

When booking sessions through Calendly, users may provide:

• Name

• Email

• Time zone

• Chosen appointment time

• Any information voluntarily entered in the booking form

Calendly processes this data according to its own Privacy Policy.

Personal data is processed for the following purposes:

• Responding to inquiries

• Scheduling and managing coaching sessions

• Delivering coaching services

• Maintaining Site performance and security

• Understanding user behavior through analytics

• Supporting marketing (e.g., Meta Pixel insights)

• Complying with legal and tax obligations

Personal data is never sold to third parties.

According to the General Data Protection Regulation (GDPR), personal data is processed on the following bases:

• Article 6(1)(a): Consent — when users voluntarily submit information or accept cookies

• Article 6(1)(b): Contract — for providing coaching services

• Article 6(1)(f): Legitimate Interest — for Site security, analytics, communication, and improvement

• Article 6(1)(c): Legal Obligation — for compliance with statutory requirements

Users may withdraw consent at any time.

Personal data may be shared with trusted providers solely for operational purposes, including:

• Website hosting providers

• Email service providers

• Analytics platforms (Google Analytics)

• Meta (Instagram/Facebook interactions)

• Scheduling tools (Calendly)

• Payment processors (if used in the future)

All third-party services operate under GDPR-compliant agreements.

Some providers may process data outside the EU (e.g., United States).
In such cases, safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms are applied.

Personal data is retained only as long as necessary to:

• provide coaching services,

• maintain communication,

• comply with legal obligations,

• uphold professional record-keeping standards.

When data is no longer needed, it is securely deleted or anonymized.

Users located in the EU/EEA have the right to:

• Access their personal data

• Request correction

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Request data portability

• Withdraw consent

• Lodge a complaint with a supervisory authority (e.g., BfDI, Germany)

Requests may be submitted via email to the Data Controller.

The Site may link to or embed content from Instagram or other platforms.
Interactions with such content are governed by the respective platform’s Privacy Policy.

Meta Pixel may activate after interacting with Instagram/Facebook content.

This Site takes reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, please note that no method of transmission over the Internet or electronic storage is 100% secure.   

The Site may include links to third-party websites.
No responsibility is assumed for external websites' privacy practices or content.

This Privacy Policy may be modified at any time.
Updated versions take effect immediately upon publication.
Continued use of the Site signifies acknowledgment of the updated Policy.

For questions regarding this Privacy Policy, please contact:

📧 Aluna@alunabymar.com
Aluna by MAR
Frankfurt am Main, Germany